Reference materials

List of explanatory materials about services (white papers)

To download explanatory materials about our services, please select the checkbox below and click “next”.

MicroAd BLADE is a demand-side platform (DSP) for advertisers and ad agencies. This platform makes the integrated management of serving management, including targeting, for Internet advertising possible from a single interface.

MicroAd COMPASS is a supply-side platform (SSP) for publishers. This platform enables publishers to maximize ad revenue effectively by real-time determining and delivering the most profitable ad for each impression.

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Why are ad platforms being used right now?
Major changes caused by ad platforms
How MicroAd BLADE extracts targets
Actual results of MicroAd COMPASS
One of Japan's largest ad networks
MicroAd Kyoto Research Institute (Data Mining Team)