Ad revenue maximization through "Full Flat Auction"
In real time, MicroAd COMPASS implements "Full Flat Auction" among the offers from Ad Networks, Demand-side Platforms (DSPs) and Direct-sold Ads, after that the most profitable advertisement will be displayed for each impression.
Vast ad inventory
- MicroAd BLADE
- AdMatrix DSP
- doubleclick bid manager
Ads are provided from various ad networks and ad exchanges, maximizing the utilization of inventory and profitability for publishers.
- Yahoo! JAPAN
Comprehensive ad management tools
In addition to the access to multiple ad networks and DSPs at once, MicroAd COMPASS is equipped with comprehensive tools for the management of direct-sold inventory.
It allows publishers to adjust the ad delivery period and upper limit of delivery amount per day, further utilize the remnant inventory with inventory forecasting function, and improve the efficiency in managing both direct-sold, guaranteed ads and programmatic, RTB ads in a single interface.
Management of direct-sold ads
It enables publishers to manage impression specified ad delivery with ease, and at the same time receive further revenue from DSP ads.
Ad inventory forcasting
The inventory forecasting function based on ad delivery data enables ad inventory planning to be done effectively.
Ad campaigns can be categorized in accordance with the website configuration.
The permission of publishing each ad unit or domain can be specified respectively.
Custom reports can be created and downloaded.
MicroAd COMPASS supports ad serving on multiple devices, including PCs and mobile devices. The management of advertisements on both PC and mobile websites is consolidated into a single interface, increase the effectiveness and efficiency.